Politics

What Is Public Opinion Polling and Why Is It Important?

What's a public opinion poll?

A scientific, nonbiased public opinion poll is a type of survey or inquiry designed to measure the public's views regarding a particular topic or series of topics. Trained interviewers ask questions of people chosen at random from the population being measured. Responses are given, and interpretations are made based on the results. It is important in a random sample that everyone in the population being studied has an equal chance of participating. Otherwise, the results could be biased and, therefore, not representative of the population. Representative samples are chosen in order to make generalizations about a particular population being studied.

Why are opinion polls important?

Polls tell us what proportion of a population has a specific viewpoint. They do not explain why respondents believe as they do or how to change their minds. This is the work of social scientists and scholars. Polls are simply a measurement tool that tells us how a population thinks and feels about any given topic.

This can be useful in helping different cultures understand one another because it gives the people a chance to speak for themselves instead of letting only vocal media stars speak on behalf of all. Opinion polling gives people who do not usually have access to the media an opportunity to be heard.

How are the surveys conducted?

Two of the most common ways in which public opinion polls are conducted are telephone and face-to-face interviews. Other methods include mail, online, and self-administered surveys.

How are face-to-face samples selected?

Such surveys, also known as “in-person” interviews, are conducted with the interviewer and the interviewee next to each other. The interviewer reads material from the questionnaire and records the interviewee’s responses. At times the interviewer may hand a card to the respondent for him/her to select a response(s).

Scientific face-to-face surveys are normally conducted using geographic-area probability sampling. Some refer to this as “block sampling.” This is done by dividing a given population into blocks of roughly equal population density. Each block is further divided into blocks until a single household is chosen at random, and then a single respondent is randomly chosen from the household.

How does one read opinion polls?

Percentages in an opinion poll reflect the proportion of a given population that has a particular response. If the results of a scientific poll claiming a 3-point margin of error say that 30% of Americans like ice cream, this means that if we asked all Americans this question, we would expect between 27% and 33% to say they like ice cream.

How are scientific polls different from other polls?

When a radio or TV station asks its listeners to call in to vote on a particular issue, the results of this activity are not scientific because the sample is not representative. The sample reflects only the people who happen to be watching or listening to the show and are motivated to call in. This cannot be generalized to represent the whole population because the respondents were not randomly selected, and therefore, they are not representative.


ARTICLE | Ask the Author: Joan Biskupic

Ronald Collins (University of Washington School of Law) posed a series of questions to Joan Biskupic about her book The Chief: The Life and Turbulent Times of Chief Justice John Roberts (2019).

RELATED PROGRAMMING | ROBERT MERRY WITH JOAN BISKUPIC: THE STATE OF AMERICAN POLITICS

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Question: I want to begin with that excerpt from a letter that the young law clerk to Justice William Rehnquist wrote to his former boss, Judge Henry Friendly. In your opinion, do such divisions continue to plague the court nearly four decades after that letter was written? If so, how do you think Roberts will manage them in what you term “turbulent times”?

Biskupic: Thank you, Ron, for these questions about “The Chief.” And, yes, it was ever thus. Such divisions reflect the nature of political appointments to America’s highest court. But our times are even more politicized. So, the challenge for Roberts today is greater than it was in his earlier years. He has shown a pattern of trying to compromise a bit with alternate sides, as happened in his Affordable Care Act moves. We’ve seen that in a sequence of orders this term, e.g., in the Louisiana abortion case and the Alabama Muslim death penalty dispute of early February.

Question: You’ve known John Roberts for over two decades, having covered him throughout his career as a Justice Department lawyer, an appellate court advocate and a court of appeals judge. And yet, you describe him as an “enigma.” You draw upon something suggested by David Leebron, one of Roberts’ Harvard Law Review colleagues: “Roberts is an introvert who has learned to act as an extrovert.”

Can you give us a rough sketch of the man whom Kenneth Starr tagged “Mr. Everything”?

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Biskupic: Yes, terrifically smart and determined but with a personal reserve, shyness even. I liked Leebron’s description and was pleased to draw that out of him. The “Mr. Everything” line from Ken Starr regards John Roberts’ youth at La Lumiere School. He was a star student who participated in all manner of extracurriculars. I often asked people who knew Roberts in his younger years about setbacks he might have experienced. That question stumped people. He seemed to have so few things go wrong, and he appeared good at just about everything.

Question: You describe the chief justice as “strategizing more than sublimating, always with an eye toward what he wants in the ultimate ruling and how it will appear.” Can you give us an example?

Biskupic: I think we see elements of that in his concurring statements in Citizens United v. Federal Election Commission and in Schuette v. Coalition to Defend Affirmative Action, in which he tries to influence how the majority opinion will be regarded and to uncut the dissenting arguments. Roberts rarely writes concurrences; when he does, it’s revealing.

Question: How does Roberts differ from the jurists for whom he once clerked, Friendly and Rehnquist?

Biskupic: He is not as moderate on the law as Friendly. He is not as easygoing with his colleagues as Rehnquist. When Rehnquist became chief in 1986, he already had had 14 years on the bench. He had built up relations of trust. Roberts, far younger and with less experience than his colleagues, had to start from scratch to build relationships.

Question: Do you think the chief justice is more judicially temperate than the other Republican appointees on the Supreme Court bench — Justices Clarence Thomas, Samuel Alito, Neil Gorsuch, and Brett Kavanaugh?

Biskupic: Yes, and I think that’s partly because he is chief justice. Roberts has acknowledged that he takes a different approach to cases as chief than he would as an associate justice.

Question: Regarding Roberts’ opinion in National Federation of Independent Business v. Sebelius (2012), in which the court upheld the Affordable Care Act’s individual mandate to buy health insurance, you write: “Viewed only through a judicial lens, his moves were not consistent and his legal arguments were not entirely coherent. But he brought people and their different interests together. He acted, in short, more like a politician.”

Is that ever likely to happen again? And how does this square with the chief justice’s concern for protecting the institution of the court?

Biskupic: His actions arose from many motives, including an effort to protect the Supreme Court as an institution. He wanted to avoid a 5-4 decision along predictable political lines in a presidential election year. Is that likely to happen again? Probably, but perhaps in a less sensational case. So much was happening in the dispute centered on the long-intractable healthcare problem and the signature domestic achievement of President Barack Obama.

Question: Last February, while speaking at Belmont Law School, Roberts declared: “I’m probably the most aggressive defender of the First Amendment. Most people might think that doesn’t quite fit with my jurisprudence in other areas… People need to know that we’re not doing politics. We’re doing something different. We’re applying the law.”

You devote a thoughtful chapter to the chief justice’s free speech jurisprudence. What do you make of his Belmont remarks and their implications for the future course of free speech law in the Supreme Court? Do you view his jurisprudence in this area as, in Justice Elena Kagan’s words, “weaponizing the First Amendment”?

Biskupic: That Belmont remark jumped out at me, too, Ron. First Amendment issues often do not break in the usual ideological patterns. But I think that Citizens United and the Janus v. AFSCME case that drew Kagan’s “weaponizing” rebuke had overriding political dimensions and divided the Republican and Democratic appointees precisely along political lines. I also do not believe Kagan is less committed to the First Amendment in the traditional sense, even though she was on the opposite side in Janus.

Question: During oral argument in Obergefell v. Hodges (2015), Roberts took exception to the claim of the petitioners’ attorney that her clients were only asking the court to allow “a class of people who are, by state laws, excluded from being able to participate in this institution.” The chief saw the matter through a different lens: “No … you’re not seeking to join the institution, you’re seeking to change what the institution is. The fundamental core of the institution is the opposite-­sex relationship and you want to introduce into it a same­-sex relationship.”

Given that, and given the chief justice’s dissent in Obergefell, how likely do you think it is that he will adhere to that precedent, especially in cases involving countervailing claims of religious conscience?

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Biskupic: I think his dissent in Obergefell, particularly that he voiced it from the bench (first and only time ever for such an oral dissent) reveals Roberts’ deeply held views in this area. I cannot see him voting to overrule Obergefell but he could diminish the reach of its protections. We saw that in the Masterpiece Cakeshop v. Colorado Civil Rights Commission decision last term. In a similar vein, I think Roberts would be inclined against extending Title VII to cover sexual orientation and gender identity. The court has so far this term deliberately avoided the issue.

Question: In Dickerson v. United States (2000), Rehnquist declined to expressly overrule Miranda v. Arizona (1966), despite a forceful dissent by Justice Antonin Scalia joined by Justice Clarence Thomas. In his majority opinion, Rehnquist declared: “We do not think there is [sufficient] justification for overruling MirandaMiranda has become embedded in routine police practice to the point where the warnings have become part of our national culture. … While we have overruled our precedents when subsequent cases have undermined their doctrinal underpinnings, … we do not believe that this has happened to the Miranda decision. If anything, our subsequent cases have reduced the impact of the Miranda rule on legitimate law enforcement while reaffirming the decision’s core ruling that unwarned statements may not be used as evidence in the prosecution’s case in chief.”

Do you think Roberts would follow the jurisprudential path paved by Rehnquist in Dickerson when it comes to Roe v. Wade (1973)?

Biskupic: I think Roberts would offer something less than the endorsement Rehnquist gave Miranda. The chief might come as close to overruling Roe as possible without explicitly overruling it.

Question: As you point out, Roberts has long been concerned about “racial balancing.” In his majority opinion in Parents Involved in Community Schools v. Seattle School District No. 1 (2007), he wrote: “The principle that racial balancing is not permitted is one of substance, not semantics. Racial balancing is not transformed from ‘patently unconstitutional’ to a compelling state interest simply by relabeling it ‘racial diversity.’”

Currently, there are several affirmative action cases in the lower courts, including Students for Fair Admissions v. President and Fellows of Harvard College. Among other things, that case raises the question of whether the court should overrule its precedents and hold that Title VI forbids any consideration of race by a federally funded university.

How do you think the chief justice would approach this issue?

Biskupic: I covered that Harvard trial in Boston, and I am sure the chief and other justices know that issue is slowly moving toward them. I believe Roberts would rule that Title VI indeed forbids any racial considerations in education. This is one area in which Roberts has been consistent since his time in the Reagan years. He abhors race-based policies, saying they do more harm than good.

Question: As you know, administrative law and the power allotted to federal agencies is an immensely important, though not “sexy,” topic. Kavanaugh has advanced some noteworthy arguments concerning statutory interpretation and administrative law. Specifically, he objects on separation-of-powers grounds to the growth of the “administrative state,” which he called the “headless fourth branch” of the government.

If an appropriate case came before the court, would the chief justice embrace Kavanaugh’s view?

Biskupic: We just had oral argument on this topic, and I sensed some resistance on Roberts’ part, perhaps because of how strongly Justice Stephen Breyer and Kagan framed the issue of precedence. How much does the chief justice want to roll back the law in the volatile Trump era? I’m inclined to think Roberts would wait to reverse Auer v. Robbins, etc.

Question: Should the court ever be reconstituted with a 6-3 conservative-liberal split, do you think that would affect Roberts’ ability to influence the direction of the law?

Biskupic: Yes, it would change his current position at the exact ideological center of the bench and put him – strange to say – more on the “left.” But even as I witnessed his often-failed efforts to woo Justice Anthony Kennedy and now watch his struggles to steady the court, I would never underestimate his ability to influence people. In fact, the chief justice may already be thinking ahead to that very 6-3 possibility. You quoted Ken Starr earlier. I’ll close with another former colleague of Roberts from the Reagan era: “John Roberts has always seen everything with pristine clarity, and almost instantly,” Mike Luttig told me.

SOURCE: SCOTUSblog


BIOGRAPHY | Robert Schenkkan

Robert Schenkkan is a Pulitzer-prize winning, Tony Award-winning, Writer's Guild Award-winning, three-time Emmy nominated writer of Stage, Television, and Film. He is the author of fourteen original full-length plays (including WICA’s production of The Kentucky Cycle in 2010), two musicals, and a collection of one-act plays. He co-wrote the feature film, Hacksaw Ridge (six Academy Award nominations) and The Quiet American, and his television credits include: All the Way, The Pacific, The Andromeda Strain, and Spartacus.

Learn more about Robert Schenkkan here.

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